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With Social Media being the “new media” and Social Media Marketing companies showing up more and more, it is important to know if you are utilizing your social media marketing campaign in the right way.

Social Media Marketing is not spam marketing, although it seems many today have taken the all out blitz approach.  10 posts a day in forum or another stating you have the best product or how great your company is.

The purpose of a social media campaign is to engage in a conversation with your customers, befriend them, teach them, and give them knowledge in your particular niche.  You want to become a trusted friend and advisor to the community you are building.

A great example of this is a colleague of mine, Erika Rich AKA WebErika, she uses her blog to inform her community of changes in technology and social media.  She does not send out 15 Facebook posts a day about how she is a great social media marketer, nor does she tweet it, or broadcast in that manner in any other fashion.  She simply informs her community and engages in a conversation with them.  She gives them the information they need to be successful with their social media.

As people read more and more of her “free” information time and time again, they build a trust with her, and then they put two and two together and contact her about their Social Media needs.  They go to her because she was confident enough to give them information, because she IS the expert, so when it comes time to beef up the Social Media campaign they contact her.  This is how social media works.

The quickest way to get unfanned or these days unliked is to spam people with the same boring sales pitch about your company time and time again.  It is of utter importance to share meaningful information with your community, and answer any questions or concerns they may have.
That’s right, concerns.  Believe it or not, as much as it would be great, not everyone has had a great experience with your particular company.  What better way to find out, provide feedback, and fix the issue, than to have an open “two way” communication with your community.

That is the objective of Social Media Marketing as simply as I can put it.  Once you have the objective in sight, it should be much simpler to implement the proper campaign and meet that objective.

As always I look forward to your comments and questions.