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Owning a small business is a big job!  I have a few friends with small businesses and believe me, 9 to 5 would be an untold luxury to them.  It’s hard work and long hours but there are a few things you can do to make it easier and more enjoyable.

Just because you’re small doesn’t mean you have to act small.  You need a big presence in order to get enough business to succeed and that means advertising.  Don’t groan and think about your small budget!  If people don’t know you’re there you’re not going to be there for long.  Use your blog or website to draw attention to your business and give people a reason to keep reading.

Think about the websites and blogs that you have bookmarked, the ones you really enjoy reading.  They probably make you laugh or teach you something interesting.  Can you say the same of yours?  Fresh content every few days is important and it wouldn’t hurt to offer a coupon code every so often.  Forget printable coupons—these days people rarely want to waste expensive ink.

Offer a newsletter with helpful information.  Say you have a nursery with an online presence…you can offer a newsletter with gardening tips, coupon codes for discounts on products you sell, jokes and stories about your own gardening adventures or even ask readers to contribute their own to share.  When people think of their garden, they’ll think of your business!

Visibility is your best tool.  Use it, feed it, grow it and be original about it.  Your business will thrive on it.